THE POWER OF DREAMING BIG

Mr. Arun Samuel, the man behind the dream, was inspired by a divine vision to start a company named “Wings,” with an “Eagle” as its logo. Thus, in 1994, Wings Brand Activations was established.

Our Humble Beginnings

Our Vision

To be an Indian company that goes global, setting up offices in over 10 countries, and seeing challenges as an opportunity to build new businesses and create jobs.

Our Mission

A company that honors God.

Using our God-given ability to create wealth and look after our first responsibility - our families.

Sharing this wealth with the people working in our organization.
Creating jobs and being a blessing to people, based on the principle:

" You give a man a fish, you feed him for a day, you teach a man to fish, you feed him for a lifetime. "

Pushing our people to think big and expand their territories.

Aiming to be the best and to be faithful.

OUR VALUES

TRUST

Be reliable
and keep your
promises.

INNOVATION

Be creative
and think
out of the box.

TEAMWORK

Together
we achieve
greater things.

RESPECT

Honor people
through your words,
thoughts & actions.

INSPIRE

Motivate your
team and the
people around you.

PASSION

Be enthusiastic
and keep the inner
fire burning.

INTEGRITY

Do the right thing
even when no one
is watching.

Wings Today

Mr. Arun Samuel

Chairman and Managing Director

Looking back, I see how Wings, which started with just three people in a basement, has slowly but steadily risen in the business of Marketing Communication, using the Below-The-Line route. Today, the Wings Group spans 8 countries, 12 businesses, and 28 states, with a workforce of over 8,500 people. We remain indebted to an ever-faithful God, our amazing clients, and our beloved team.

I have been in the industry for 40 years (10 years with Arrow Promotions and 31 years at Wings), working across various categories, including FMCG, Automobiles, Healthcare, Durables, Mobile Telephony, IT, Real Estate, and others. The success that Wings has achieved over this time is a testament to the results we deliver to our clients. My clear wish is for Wings to become a “doer,” providing solutions to our esteemed clients so that their products gain their rightful market share.

I believe the market is full of battles, and as the Chinese proverb goes, “We have to win the battles before we win the wars.” Thank you for considering Wings to help you fight your battles in this highly competitive market. We aim to be the best in the industry and faithful in everything we do.

Get In Touch

Board of Directors

Our Team

Michelle Samuel

Group Director

David Samuel

Group Director

Susy Matthew

Executive Director

Suresh Babu

Chief Financial Officer

Benny Mohan

Chief Marketing Officer

Bjorn Waring

Chief Operating Officer